ASAAN Africa
Making a Difference

ASAAN Africa's
Impact Report

Real numbers, real livelihoods โ€” measuring how a connected agribusiness network transforms Kenya's food economy.

Data as of June 2026

2,400+
Members
Across 12 African countries
KSh 48M
Trade Volume
Facilitated this year
47
Counties Reached
All of Kenya covered
4,800+
Livelihoods
Household income improved

Contributing to the Global Goals

ASAAN Africa directly supports the UN Sustainable Development Goals most critical to African food security.

SDG 1

No Poverty

Connecting smallholder farmers to premium markets increases household incomes by an average of 34%.

SDG 2

Zero Hunger

Our market linkages reduce post-harvest losses and improve food distribution efficiency across Kenya.

SDG 8

Decent Work

The jobs board has facilitated 1,200+ agribusiness employment connections since 2021.

SDG 17

Partnerships

Our network brings together farmers, corporates, NGOs, and government in one collaborative platform.

Where Our Members Operate

Horticulture & Vegetables 32%
Cereals & Grains 24%
Dairy & Livestock 18%
Agro-Processing 12%
Agri-Finance & Services 8%
Other 6%

What Members Report After Joining

87%

report accessing new buyers or suppliers through ASAAN

73%

say market intelligence improved their pricing decisions

64%

have attended at least one training or webinar per quarter

41%

have applied for or received grant/financing through leads on ASAAN

95%

would recommend ASAAN Africa to a fellow agribusiness professional

Member Success Stories

Behind every metric is a person whose business and livelihood changed.

MW
Mary Wanjiku
Horticulture Farmer, Kiambu

"I was selling to middlemen at KSh 30/kg. Through ASAAN's marketplace I connected directly with a Nairobi hotel buyer at KSh 85/kg. My annual revenue tripled in 18 months."

3ร— revenue increase
JO
James Otieno
Fish Trader, Kisumu

"The market intelligence reports showed me that Mombasa had a tilapia shortage. I organised a truck and sold 800kg at a 60% premium. That one trip paid for my Professional membership for 5 years."

60% price premium on single trade
FN
Faith Njoroge
Dairy Farmer, Nakuru

"I had no idea how to apply for AFC loans. I posted in the ASAAN finance forum and within 2 days had 3 members who had successfully applied walk me through the process. I got KSh 150,000 to expand my herd."

KSh 150K loan secured

Add Your Story to Our Impact

Join 2,400+ members building Africa's agribusiness future โ€” and become part of our next impact report.

AI

Ask ASAAN AI Assistant

๐ŸŸข Online ยท Agribusiness Advisor
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Interactive Agribusiness Tools

Calculated Output
Tons
Estimated Harvest Volume
KSh
Projected Gross Market Value
Valuation Result
KSh
Calculated Batch Price
Agronomist Recommendation